But here’s the thing, and this is my personal opinion, alright? Some of the stuff they’re pumping out now… it’s kinda… meh? Like, I get it, luxury brands gotta innovate, gotta stay relevant, but sometimes it feels like they’re just throwing stuff at the wall to see what sticks. Remember that ‘Code 11.59’ they launched? Oof. Talk about divisive. I mean, it’s supposed to be “haute horlogerie,” fancy Swiss watchmaking at its finest, but honestly, the first release was like, “Did they *really* think this looked good?”
But hey, gotta give ’em credit. They’re trying. And now they’re putting out steel versions of the Code 11.59? Interesting. Steel makes it a little more accessible, right? Less intimidating. Mixing it with ceramic? Okay, that’s kinda cool. A little bit edgy, a little bit sporty. Maybe they’re onto something with this new direction.
And then you got the “diamond watches,” right? All that “Haute Joaillerie” blah blah blah. Look, I appreciate a sparkly thing as much as the next person, but sometimes it just feels like overkill. Like, are you buying a watch to tell time, or are you buying a wrist-mounted disco ball? Just sayin’.
The Shopee ad up there? “Relógio Aud. Piguet – 100% Funcional – A Prova D’água 💦”? Hmm. “100% Funcional (Ponteiros menores funcional)”… That’s…concerning. And the price point they’re offering… yeah, I’m betting that ain’t the real deal. Be careful out there, folks. If it seems too good to be true, it probably is. You’re not gonna snag a genuine AP for the price of a decent dinner.
