First off, you got Playboi Carti. Dude’s music is… well, it’s something. Five years since “Whole Lotta Red”? Damn. Anyway, he’s kinda connected to this whole luxury thing, probably ’cause of his image and all that. I mean, the “Find Your Cartier Watch” thing in the beginning, that’s *definitely* trying to ride that wave.
But then you gotta think, okay, is “Carti watch” just a *vibe*, or is it a real thing? Like, is he actually rocking specific Cartiers? Or is it just the idea of flashy, expensive wrist candy? It gets kinda messy, honestly. The stuff about credit and Home Depot? Totally unrelated, but like… maybe it’s suggesting that even *normal* people are tryna flex like they got Carti money? Idk, man.
Then you see stuff like “Panthère de Cartier: Luxury watches for women” and “Cartier – Fine watches…” and you’re like, “Okay, Cartier’s just a fancy brand.” Duh. But it’s *the* fancy brand. Like, the GOAT of fancy brands, maybe. And if you’re tryna look like you got it, a Cartier is defs a way to do it, whether you’re Carti or not.
And that stuff about Kai Cenat getting mistaken for Carti? That’s just hilarious. But it kinda proves the point, right? Carti’s a brand himself. It’s not just about the watch; it’s about the image he projects.